Modus has over 35 years of experience partnering with luxury real estate developers. Our company delivers comprehensive real estate sales, marketing, and training services, as well as development and operations advisory, to amenity-based resort and master-planned communities, traditional neighborhood developments, urban condominiums, resort condominium hotels, and branded fractional and residence club offerings.
We implement core values that focus on a precise, innovative, and studied sales approach with solutions that yield the highest value to the developer and produce accelerated sales results, all while controlling expenses with transparency.
WHO WE ARE
Meet Modus
Modus solves the critical issues facing our clients. Our unique approach not only differentiates us, but makes us and our clients successful. We provide a broad range of services and solutions to help communities, facilitate change, achieve vision, and optimize sales performance.
MIKE PARKER
Lead Sales Trainer
Mike has been with us from the beginning. He joined the team over 18 years ago and he brings thirty-five years of experience in the luxury real estate market. A true leader in this industry. He is our sales trainer and marketing expert. He has written two books on luxury real estate sales and teaches a process for selling the finest real estate in the country. Mike teaches a well-thought out and planned sales process (The Modus Method) consistently producing predictable results, using an innovative and strategic approach that has proven to generate higher closing percentages. The sales strategies he trains and implements will capitalize on emerging real estate trends.
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Mike is a former Class-A golf professional, active scuba diver (with a Master Diver License), and lover of skiing and his family.
ERIC RAYDON
Co-Founder
Eric is a dedicated real estate entrepreneur, with over 30 years of experience in development, leadership, strategy, sales, marketing, and finance. In 2009, Eric co-founded Marmot Properties with his two brothers, focused on urban real estate rehabilitation and redevelopment. Over the past 15 years, Marmot redeveloped and/or rehabilitated over 350 high-end for sale and for rent residences, as well as a $16M retail and restaurant portfolio, throughout Reno, Nevada’s urban core. Marmot was instrumental in the creation and revitalization of MidTown, Reno’s hippest neighborhood. In 2023, the Raydon brothers achieved their dream of selling Marmot’s brokerage and property management business to one of their highest performing employees. Eric is focused on sales, marketing, development, and investments, with strong experience in resort, residential, and mixed-use real estate. Prior to Marmot, Eric served as Suncadia Resort’s Director of Land Development, and provided leadership on the $130M development of several luxury 4-Diamond resort properties, including a 223-unit mountain condominium lodge and a LEED Silver indoor/outdoor spa. At Suncadia, Eric partnered with Mike Parker and the Modus team, and together closed on over $100M in resort real estate sales, in the teeth of the 2008 financial crisis. Eric also served as Business Development Manager for Intel and provided key analyses on $8B of site selection, development, and tax incentives for semiconductor factories.
Eric received his MBA from Purdue in finance and e-commerce, and his BSBA in real property development from the University of Southern California. Eric, his wife, and two kids are avid mountain multi-sport enthusiasts, and his son is a freshman at the University of Utah (and hopefully his daughter soon). Eric is also a decent surfer, terrible golfer, and laughable fly fisherman.
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KEVIN MCNAMARA
IT Director
Kevin, a seasoned IT professional with over a decade of experience, earned a Master's in Computer Science in 2017. This complements his undergraduate degree in computer science and an associate's degree in business, where he graduated cum laude.
His journey began at the Depository Trust Clearing Corporation in 2017, where he played a pivotal role in crafting data visualizations crucial for board meetings.
Transitioning into the realm of hospitality, Kevin assumed the position of IT Supervisor at a prestigious resort in McCall, Idaho. In this capacity, he efficiently managed the IT infrastructure of a 77-room luxury resort, overseeing a database of over 200 employees with 100+ PCs, 50 switches, and numerous servers.
Notably, he extended his expertise to the resort's exclusive club and golf course, featuring over 200 homes, 3 private restaurants, a gym, an indoor golf simulator, a clubhouse and a vast 1,500-acre private golf course.
JAMIE PARKER
Event and Interior Designer
With an interior design background, Jamie works directly with builders to create design packages and luxury products demanded by the developer. She brings her world travel and business experience to the table, knowing first-hand a superior level of service makes all the difference. She styles events and works closely with the marketing department for catering and promotional events, as well as intimate functions for individual clients to assist the developer.
MAGGIE STRAHLE
Creative Director
Maggie is our Creative Director as well as a freelance graphic designer & illustrator based in Nashville, TN. She graduated with a Bachelor of Fine Arts in Graphic Design from Middle Tennessee State University in 2022. She works to create outstanding logos, brochures, website design, and more. Her aim is to achieve a cohesive, focused brand for every client she works with.
Personally, she is working to publish art/journalism books sharing her experience drawing live portraits of misunderstood and overlooked communities. She also loves all things music and food. Ask her about her favorite musicians over a juicy burger.
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AWARDS
Rising Star Award, AAF Nashville 2021
Gold Addy, AAF Nashville 2021
Flux Student Design Competition, AIGA Blue Ridge 2020
CONNOR HILL
Videographer
Have you ever felt a moment so extravagant and full of life that you wanted to hold on to it forever? A moment you felt the need to capture to be able to look back on years to come because it’s just too good to only live through once. This is what Connor captures in his life and as the videographer on our team. He highlights excellence in sports, nature, and your developments through professional equipment and drones. He is based in McCall, Idaho.
CLIENTS
Brundage Mountain Resort
Whitetail Real Estate
Mile High Marina
McCall Life Magazine
Bemidji State University Hockey
Mountaineer Hockey
OUR GOAL
To be the most successful, creative, and ground-breaking real estate consultancy through sales, marketing, and training.
We have a proven track record of speaking the truth; we don’t want to go in and just “get a listing”. Our One Thing is sales. We focus on a partnership with the developer; it’s a solid foundation for our team and for our company. If there are discrepancies in how work is to be done, we walk away.
OUR CORE VALUES
Integrity and Ethics
With the understanding that a great number of sales come through existing owners and family and friend referrals, we know the importance of advising and managing the developer’s inventory to ensure that our clients under-promise and over-deliver. We believe in the power of our word. We exercise respect and inclusivity, recognizing each company’s specific work culture. We are commission-based so we wisely spend marketing dollars, without markup, to produce sales.
Excellence
We literally wrote the book (two, actually) on being an expert in sales -- The Modus Method of Selling, and My Modus. From the IPO (Initial Property Offering) to the final sale, the Modus team is committed to providing outstanding salesmanship, marketing, and communication to the developer. We are committed to knowing your property thoroughly, even better than you do, as the developer.
Performance
Everybody on the Modus team is held responsible for their results; marketing is responsible for generating leads, our sales team is programmed to convert leads into sales, and even our creative team is incentivized to produce sales. It’s all about sales. We believe it is important that values be aligned, so the culture of an organization will attract, as well as retain, talented individuals.